Land Conservancy

A flexible logo based on West Michigan forest imagery was created to work in a variety of locations throughout the Land Conservancy of West Michigan’s many brand applications. The Land Conservancy’s mission is to protect important natural lands and open space in Michigan.

The brand and logo were created to work well throughout a variety of print and web applications, such as donor giveaways, contact cards, supplies, and in social media applications. The brand and logo were applied to social media websites such as Twitter and Facebook. On Facebook, visitors are encouraged to “Keep Nature Nearby” by liking the Land Conservancy of West Michigan’s page.

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